Can Oral Nicotine Become Altria's Next Major Growth Engine?

Key Takeaways MO's oral nicotine pouches drove a 14% volume rise in 6 months, reaching 57% of the oral category in Q4.on! volumes rose 10.9% in 2025 to 177M cans, with pricing up 3% despite 12% category declines.on!'s retail share reached 8.2% of the oral category in 2025, up 0.1 share point year over year.Altria Group, Inc.’s (MO) smoke-free strategy is increasingly anchored in the trajectory of its oral nicotine portfolio. On its fourth-quarter 2025 earnings call, management highlighted the oral tobacco c ...