Netflix Drops Its Deal to Acquire Warner Bros.: What Lies Ahead?

Key Takeaways Netflix rose nearly 10% after declining to raise its bid for WBD's studio and streaming assets.NFLX chose not to match Paramount Skydance's $31 per share offer, citing financial discipline.Netflix plans $20B in 2026 content spend, targets 31.5% margin, and sees ad revenues doubling.Netflix (NFLX) stock surged nearly 10% on Feb. 26, 2026, after the streaming giant formally declined to raise its bid for Warner Bros. Discovery's (WBD) studio and streaming assets — a decision that ended what would ...