Ge Long Hui·2026-03-03 07:10Core Viewpoint - Great Wall Motors experienced a decline in February 2026 sales, with a total of 72,594 vehicles sold, representing a year-on-year decrease of 6.79% and a month-on-month decrease of 19.61% [1] Sales and Production Summary - February production was recorded at 64,811 vehicles, showing a year-on-year decline of 13.42% [1] - The month-on-month sales drop is attributed to the reduced working days during the Spring Festival holiday and seasonal fluctuations in market demand [1] Brand Performance Summary - Haval's sales remain stable, while the premium brand Wey has made significant breakthroughs [1] - The Tank brand faces short-term pressure due to intensified competition in the off-road segment [1] - Ora is undergoing a transformation, but the pickup segment maintains its leading position [1] Overseas Sales Summary - Overseas sales in February reached 42,675 vehicles, marking a year-on-year increase of 37.36%, with a cumulative total of 82,953 vehicles sold in January and February [1] - The company is enhancing its influence in markets like Brazil and Australia through sports event marketing, continuing its ecological overseas strategy [1] Profitability Outlook - With the rollout of new platform models, improved efficiency in direct sales channels, and an increase in the proportion of high-value overseas models, the company is expected to achieve scale effects and improve per-vehicle profitability, entering a phase of profit elasticity release [1] - The investment rating is maintained at "Buy" [1]