1 Stock-Split Stock -- Up 27,500% in 25 Years -- That's a No-Brainer Buy in March and 1 to Avoid

Core Insights - The article discusses the growing interest in stock-split stocks alongside the ongoing excitement around artificial intelligence (AI) in the investment community [1] - Stock splits are categorized into forward and reverse splits, with forward splits being more favorable among investors as they aim to make shares more affordable [2][4] - Historically, companies that announce forward stock splits have outperformed the S&P 500 in the subsequent 12 months, making them attractive to investors [5] Company Highlights - Booking Holdings (NASDAQ: BKNG) is highlighted as a standout stock-split stock, having announced a significant 25-for-1 forward split [7] - The forward split will reduce the share price from approximately $4,250.26 to about $170, increasing the outstanding share count by a factor of 25, thereby making it easier for retail investors to engage with the company [8] - Booking Holdings has shown substantial growth, with a reported increase of 27,500% (including dividends) over the last 25 years, indicating a strong investment opportunity [6]