EstrellaTV Delivers Five-Year Highs, Leads Broadcast in Growth
Core Insights - MediaCo's EstrellaTV has achieved its strongest ratings performance in nearly five years, marking it as the fastest-growing broadcast network this season across both English and Spanish-language television [1] Performance Metrics - EstrellaTV has experienced a 51% growth in prime viewership among the 18-49 demographic from Monday to Sunday season-to-date [1] - The network recorded a prime viewership of 40.9k in February for the 18-49 demographic, the highest since May 2022 [1] - Year-over-year growth in February was reported at 65%, with 11 consecutive months of year-over-year gains [1]