Here's how much Apple is raising prices on MacBook Air, Pro models

Price Increases - Apple has increased prices on its latest MacBook Air and Pro models by $100 to $400 due to rising memory costs [1][6] - The 13-inch MacBook Air now starts at $1,099 (up from $999), and the 15-inch model is priced at $1,299 (up from $1,199) [1][9] - The 14-inch MacBook Pro with the base M5 chip now costs $1,699 (up from $1,599), while higher-end Pro and Max versions have increased by $200 to $400, with the most expensive model reaching $3,899 [1][6] Storage Enhancements - To mitigate the impact of price hikes, Apple has doubled the base storage for many models, with the MacBook Air now featuring 512 gigabytes (up from 256 gigabytes) [2] - The MacBook Pro has a new standard of 1 terabyte for most configurations, compared to 512 gigabytes in earlier models, and the highest-end M5 Max versions start with 2 terabytes of storage [2][11] Industry Context - Analysts indicate that DRAM and NAND flash prices are rising sharply as chipmakers prioritize supply for higher-margin AI data center demands [3][7] - Apple CEO Tim Cook noted that memory pricing has been increasing significantly and is expected to continue impacting the company through 2026 [3][6] - Other PC manufacturers, including Dell, HP, Lenovo, Acer, and ASUS, are also raising prices or adjusting specifications due to similar memory cost pressures [6][7] Memory Market Dynamics - Major memory producers like Samsung, SK Hynix, and Micron are reallocating production capacity towards high-bandwidth memory for AI data centers, which offers higher profit margins [8] - TrendForce projects that AI-centric memory will consume 70% of global memory hardware production by 2026, limiting supply for conventional consumer devices [11] - Gartner estimates that memory will account for 23% of a PC's total bill of materials in 2026, up from 16% in 2025, predicting a 17% increase in average PC prices compared to the previous year [12]