Amazon Deploys 15-Minute Delivery in Brazil Expansion

Core Insights - Amazon is launching a 15-minute delivery service called Amazon Now in Brazil, prioritizing the country for its expansion efforts [1][3] - The service will initially be available in Sao Paulo and expand to seven other cities by March 9, with plans for further expansion [2][3] Service Details - Amazon Now will deliver groceries and essentials, free for Amazon Prime members and available for 5.49 reais (approximately $1.04) for non-members [3] - The service is in partnership with the delivery app Rappi, which Amazon previously invested $25 million in through a convertible note [7] Market Context - Brazil has been identified as a leader in digital engagement among consumers, with the highest number of days of digital activity compared to other countries [7] - Amazon has been expanding its delivery services globally, including 30-minute delivery options in other countries such as India, Mexico, and the UAE, and is testing similar services in the US and UK [8]