Visa partners with Laufey to spread the magic of travel in Asia Pacific; to be Official Payment Partner for Laufey: A Matter of Time Tour

Core Insights - Visa partners with Grammy-winning artist Laufey for the "Be the Traveler You Want to Be" campaign, targeting Gen Z travelers in Asia Pacific [1] - Laufey will be the official artist for Visa's "A Matter of Time Tour," which runs from May 12 to August 12 across various Asia Pacific cities [2] - Visa cardholders will receive exclusive early access to tour tickets through Visa Presale, with additional benefits for Visa Infinite cardholders [2] Company Strategy - Visa aims to enhance customer engagement by creating bespoke films featuring Laufey, showcasing her travel experiences and memories [3] - The partnership reflects Visa's commitment to connecting fans with their passions, including music, through seamless payment solutions [4] - Visa's marketing strategy emphasizes a fan-first approach, aiming to create meaningful experiences that facilitate cultural moments and cross-border commerce [4] Artist Collaboration - Laufey expresses excitement about the partnership, highlighting her connection to Asia and the joy of travel [4] - Visa's Chief Marketing Officer praises Laufey's unique musical style and its cultural impact, aligning with Visa's values of dedication and passion [4] - The collaboration builds on Visa's ongoing commitment to support musicians and create intimate experiences for fans [4] Company Overview - Visa is a global leader in digital payments, facilitating transactions across over 200 countries and territories [5] - The company's mission focuses on innovative, reliable, and secure payment solutions that empower individuals and businesses [5] - Visa emphasizes inclusivity in economic participation as a foundational aspect of future financial movements [5]