Does Tesla's February Sales Surge Signal a Turnaround in Europe?
TeslaTesla(US:TSLA) ZACKS·2026-03-04 16:01

Market Performance - Tesla, Inc. expanded its market share in several major European markets in February, indicating signs of recovery after two years of declining sales [1] - In France, Tesla's registrations increased by 55%, while in Portugal, they more than doubled compared to February 2024. Other notable increases include 74% in Spain, 32% in Norway, and 14% in Belgium [2][8] - However, registrations fell by 45% in the Netherlands, 18% in Denmark, and 7% in Italy [2] Competitive Landscape - Tesla's European deliveries declined by 27% last year due to rising competition, particularly from Chinese EV brands, and challenges related to Elon Musk's political views and an aging product portfolio [3] - BYD Company Limited recorded 187,657 new vehicle registrations in Europe in 2025, marking a 268.6% year-over-year increase, supported by its manufacturing plant in Hungary [5] - Geely Automobile Holdings Limited delivered 381,285 vehicles in Western Europe in 2025, capturing a 3.2% market share, and is preparing to introduce new models to expand its presence [6] Market Share and Valuation - Tesla's market share in the EU, UK, and EFTA decreased to 0.8% in January from 1% a year earlier, significantly lower than its previous shares of 1.8% in 2025, 2.5% in 2024, and 2.9% in 2023 [4][8] - Tesla's shares have gained 11.6% over the past six months, underperforming the Zacks Automotive-Domestic industry, which grew by 23.9% [7] - The Zacks Consensus Estimate for Tesla's 2026 EPS has decreased by 4 cents in the past 30 days, and the estimate for 2027 EPS has dropped by 25 cents in the past 60 days [9]

Does Tesla's February Sales Surge Signal a Turnaround in Europe? - Reportify