阿迪达斯品牌全球2025年营收248亿欧元 同比增长13%创历史新高
adidasadidas(US:ADDYY) Jin Rong Jie·2026-03-05 00:22

Group 1 - Adidas reported record global revenue of €24.8 billion for the full year 2025, representing a 13% year-over-year growth on a currency-neutral basis, excluding the impact of Yeezy [1] - Operating profit increased by 54% to €2.06 billion, with a gross margin improvement of 0.8 percentage points to 51.6% compared to the previous year [1] - The sports performance and sports fashion segments both achieved double-digit growth, with footwear revenue up over 12% and running business revenue, represented by the ADIZERO 0 series, increasing by over 30% [1] Group 2 - In Q4 2025, Adidas achieved global revenue of €6.1 billion, an 11% year-over-year increase, with a strong gross margin of 50.8%, up 1 percentage point from the same period last year [1] - The Greater China region, a key strategic market for Adidas, reported a full-year revenue of €3.62 billion, a 13% increase, and Q4 revenue of €850 million, up 15% [1] Group 3 - Bjørn Gulden's tenure as CEO of Adidas has been extended until December 31, 2030, with expectations of high single-digit growth in 2026 and continued market share expansion in 2027 and 2028 [2] - The operating profit margin is projected to exceed 10% by 2028 [2]

adidas-阿迪达斯品牌全球2025年营收248亿欧元 同比增长13%创历史新高 - Reportify