Big Arch, big buzz: McDonald’s turns viral moment into marketing opportunity

You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. We aren’t trying to put out another think piece about how McDonald’s chief executive officer Chris Kempczinski eats a Big Arch Burger or the corporate speak he uses to describe said burger as a “product.”  You could argue that his video was kind of cringey or inauthentic, particularly given his shockingly small bite. But it’s worth noting that Kempczinski has been the centerpiece of several McDonald’s videos for a w ...