American Rebel Holdings, Inc. (NASDAQ:AREB) And American Rebel Light Beer Roar into Gainesville as NHRA's 75th Anniversary Season Opens at the 2026 Amalie Motor Oil NHRA Gatornationals as The Official Beer Sponsor

Core Viewpoint - American Rebel Holdings, Inc. has launched American Rebel Light Beer as the Official Beer Sponsor for the NHRA's 75th Anniversary Season at the 2026 Amalie Motor Oil NHRA Gatornationals, emphasizing its patriotic branding and commitment to motorsports [1][2]. Company Overview - American Rebel Holdings, Inc. is a diversified patriotic lifestyle company that has expanded from branded safes and personal security products into the beverage, apparel, and accessories markets [2]. - The company introduced American Rebel Light Beer in April 2024, which is marketed as "America's Patriotic Beer" and is brewed without adjuncts, delivering a crisp and refreshing taste [2][3]. Product Details - American Rebel Light Beer is a premium domestic light lager with 110 calories, 4g of carbs, and 4.2% ABV per 12 oz serving, brewed in La Crosse, Wisconsin [2]. - The beer is positioned as a "better-for-you" option, appealing to consumers who value freedom and quality, and has rolled out in 18 states since its launch [2][3]. Marketing and Sponsorship - The company has a multi-year partnership with Tony Stewart Racing, featuring prominent NHRA competitors Leah Pruett and Matt Hagan, which enhances brand visibility and fan engagement [1][2]. - American Rebel will host a beer garden at the NHRA Gatornationals, providing consumer samplings, giveaways, and live music performances to enhance the fan experience [1][2]. Distribution Strategy - American Rebel is pursuing a Distributor-First growth strategy, focusing on partnerships with leading wholesalers to expand retail and on-premise availability [2]. - The company has executed distribution agreements with top-tier partners across multiple states, aiming to build nationwide momentum through consistent execution and consumer access [2][3].