Bei Ke Cai Jing·2026-03-07 04:40Core Viewpoint - The chairman of Great Wall Motors, Wei Jianjun, publicly apologized for the alleged plagiarism of the promotional poster for the Wei brand V9X, acknowledging the incident and accepting full legal and financial responsibility [1] Group 1: Incident Overview - On March 5, the Wei brand announced Wei Jianjun as the spokesperson for the V9X model and released a promotional poster that was later criticized for being highly similar to past promotional materials of the Land Rover Range Rover Sport, indicating potential creative plagiarism [1] - Wei Jianjun confirmed the plagiarism after internal verification and admitted that the core responsibility lies with him for not adequately overseeing the approval process as the spokesperson [1] Group 2: Response and Future Actions - In the apology video, Wei Jianjun stated that Great Wall Motors will reflect deeply on the management process flaws and will comprehensively optimize the content creation and review mechanisms to prevent future plagiarism [1] - The company reiterated its commitment to original design and compliant creation, accepting ongoing public and industry supervision [1] - As of the report's publication, the Wei brand has removed the controversial promotional materials [1] Group 3: Industry Impact - Automotive analyst Ling Ran commented that Wei Jianjun's acknowledgment of the mistake and willingness to take responsibility reflects a commendable attitude, emphasizing the need for the team to address the issue to avoid damaging the brand's reputation [1]