UBS Cuts Harley-Davidson (HOG) Price Target; Morgan Stanley Sees Uneven Consumer Environment

Company Overview - Harley-Davidson, Inc. (NYSE:HOG) is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services, operating through three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS) [4] Investment Recommendations - UBS has lowered its price recommendation on Harley-Davidson to $19 from $27 while maintaining a Neutral rating on the shares [2] - Morgan Stanley analyst Stephen Grambling reduced the price objective on Harley-Davidson to $12 from $18, reiterating an Underweight rating on the stock [3] Market Environment - The consumer environment for original equipment manufacturers is described as choppy, with expectations that innovation will help drive share gains once demand begins to recover [3]