Affirm pursues affluent consumers

This story was originally published on Payments Dive. To receive daily news and insights, subscribe to our free daily Payments Dive newsletter. Dive Brief: Buy now, pay later player Affirm Holdings is trying to attract more consumers who are affluent, with higher credit scores, compared to traditional BNPL users, an executive said this week. The company plans to reach these consumers through 0% interest promotions, Affirm President Libor Michalek said Tuesday in a question-and-answer session at the Morg ...