Samsung Looks for AI Allies to Compete With Apple

Core Insights - Samsung is actively seeking partnerships with artificial intelligence companies to enhance its competitive position against Apple [2][3] - The company has integrated Google's Gemini models and introduced a voice assistant capable of booking taxis without user interaction [7] - Research indicates that consumers are increasingly using multiple AI services, which could help Samsung's Galaxy devices stand out in a market where Apple has not yet fully implemented its announced AI features [3][7] Company Strategy - TM Roh, Samsung's consumer device chief, expressed openness to strategic cooperation with AI firms like OpenAI [2] - Samsung's early preparation in mobile AI has allowed it to maintain a leadership position in the sector [3] - The company aims to provide a variety of AI choices to appeal to consumers, as they are not limited to a single AI platform [7] Market Context - A projected decline in global smartphone shipments is anticipated, driven by AI-related demand for memory chips, lasting until at least 2027 [7] - The adoption of consumer AI tools has reached 54% among U.S. adults, indicating a shift from trial usage to regular integration into daily tasks [8] - The trend shows that AI is becoming a primary utility for many users, replacing traditional search engines for everyday tasks [8]