Why Meta is buying Moltbook, a viral AI social network

Why Meta is buying Moltbook, a viral AI social network - MarketWatch# Why Meta is buying Moltbook, a viral AI social network## Meta's latest acquisition is a platform where AI agents post, comment and interact on their ownPublished: March 10, 2026 at 12:52 p.m. ETShareResize---Listen(4 min)The acquisition of Moltbook brings founders Matt Schlicht and Ben Parr to Meta Superintelligence Labs. Photo: Julien de Rosa/Agence France-Presse/Getty ImagesMeta Platforms' latest artificial-intelligence acquisition is a ...