McDonald's Preps New Discounts to Feed Budget-Minded Diners for $3 or Less

Core Insights - The burger chain is launching a lower-priced menu and new $4 breakfast meal deals to enhance its value image [1] Company Strategy - The introduction of a lower-priced menu aims to attract cost-conscious consumers [1] - New breakfast meal deals priced at $4 are part of the strategy to improve customer perception of value [1]