Bei Ke Cai Jing·2026-03-12 15:04Core Viewpoint - Li Auto aims for over 20% year-on-year sales growth in 2023, despite increasing market competition and limited overall market growth [1] Group 1: Sales Strategy - The company has implemented a "3+2" strategy to achieve its sales goals, focusing on effective management of the direct sales system, successful upgrades of the L series including the L9, and stabilizing the growth of pure electric models [1] - The two auxiliary strategies include leveraging past investments in smart technology to enhance product experience and expanding into overseas markets, marking 2023 as the first year of formal overseas expansion [1] Group 2: Product Development - In Q2 2023, Li Auto will officially launch the new L9 series, with the top-spec Livis version reflecting the company's deep thinking on intelligent flagship SUVs [1] - The success of the L9 upgrade is expected to set a new market ceiling for the entire L series, with the new model building core competitive barriers on a technical level [1] - A new pure electric flagship SUV, the Li Auto i9, is set to be launched in the second half of 2026 [2]