Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: ‘Never ask what I would do’

Many companies are inextricably tied to their iconic founders—from Mark Zuckerberg being the face of Meta, to Warren Buffett leading Berkshire Hathaway for decades. But when it came time for Tim Cook to take the reins of Apple, the brand’s late cofounder Steve Jobs instructed him to forge his own path at the $3.83 trillion technology giant. “[Jobs’] advice to me was ‘Never ask what I would do, just do the right thing,’” Cook told CBS Sunday Morning in a recent interview. It was a lesson that Jobs had l ...