Amazon plans to move Prime Day event to June from July, Bloomberg News reports

Company Overview - Amazon is planning to move its Prime Day sale event to late June from its traditional July schedule, marking a significant change for the decade-old shopping event [1] - The shift in timing aligns Prime Day with the back-to-school shopping season, potentially increasing sales as parents and students look for deals [1] Sales Impact - Prime Day sales will now fall within Amazon's second quarter, which ends on June 30, potentially impacting quarterly financial results [1] - Last year, Prime Day generated $24.1 billion in online spending across U.S. retailers, reflecting a 30% increase from the previous year [1] Competitive Landscape - Amazon faces increasing competition from retailers like Walmart and Target, which are enhancing their digital order fulfillment and same-day delivery capabilities [1] - Walmart reported that its contribution to U.S. e-commerce sales nearly doubled in its most recent quarter, with a 60% growth in customers using its three-hour delivery option for fiscal year 2026 [1]