Core Viewpoint - The company, Helen's (09869.HK), anticipates a decline in revenue for the fiscal year ending December 31, 2025, compared to the previous year, primarily due to a reduction in the number of direct-operated stores and adverse market conditions affecting same-store performance [1] Group 1: Revenue Expectations - The expected revenue for the fiscal year ending December 31, 2025, is projected to be between approximately RMB 520 million and RMB 570 million, down from approximately RMB 752 million for the fiscal year ending December 31, 2024 [1] - The decrease in revenue is attributed to a reduction in the number of direct-operated stores and a decline in same-store performance due to market fluctuations [1] Group 2: Profit Expectations - Despite the revenue decline, the company expects to record a profit attributable to shareholders for the fiscal year ending December 31, 2025, ranging from approximately RMB 15 million to RMB 45 million, compared to a loss of approximately RMB 78 million for the fiscal year ending December 31, 2024 [1] - The adjusted net profit for the fiscal year ending December 31, 2025, is anticipated to be between approximately RMB 65 million and RMB 88 million, consistent with the adjusted net profit of approximately RMB 65 million for the fiscal year ending December 31, 2024 [1] Group 3: Factors Influencing Profit - The expected net profit for 2025 is primarily due to a reduction in asset impairment and one-time store closure losses compared to 2024 [2] - The company aims to enhance operational performance through market re-iteration, new store openings, and reductions in costs such as rent and labor, alongside improved supply chain management [2] - However, these positive factors may be partially offset by significant foreign exchange losses arising from fluctuations in the USD and HKD exchange rates affecting foreign currency assets [2]
海伦司(09869.HK)：预计2025年度净利润1500万元至人民币4500万元 同比扭亏为盈