Amazon to hike price of ad-free Prime Video tier by $2 a month

Amazon is bumping up the price of its ad-free Prime Video offering in the U.S. by $2 a month, the company announced Friday. The service will now cost $4.99 a month, up from $2.99 a month, starting April 10. As part of the price hike, Amazon is rebranding the ad-free tier as "Prime Video Ultra," and said it's adding more features to the subscription, like the ability to watch content on five devices simultaneously, up to 100 downloads and 4K streaming."Delivering ad-free streaming with premium features requi ...