Is a $130 Costco executive membership the new VIP status?

Core Insights - Executive membership has increased by 9.1%, reaching nearly 40 million members, indicating strong growth in the company's subscription model [1] Membership Growth - The growth in executive membership reflects a significant increase in user engagement and retention, showcasing the effectiveness of the company's strategies to attract and maintain subscribers [1] Social Media Engagement - The company has leveraged social media stars to promote its membership growth, resulting in a viral video that celebrates this milestone, further enhancing brand visibility and appeal [1]