Apple acquires video editing company MotionVFX to boost subscribers

Tim Cook, chief executive officer of Apple Inc., opens the door during the first day of in-store sales of Apple's latest products at Apple's Fifth Avenue store in New York, US, on Friday, Sept. 19, 2025.Apple has acquired video editing company called MotionVFX, which offers plugins, templates and visual effects tools that work with Apple's Final Cut Pro. "We are extremely excited to share that MotionVFX is joining the Apple team to continue to empower creators and editors to do their best work," the startup ...