McDonald's McValue 2.0 Menu Is Appetizing But Valuation Leaves Little Room For Upside
I was a bit of a McDonald's (NYSE: MCD ) bear this time last year because I felt the brand had lost its way after years of price increases. Foot traffic was struggling, revenues were on the retreat, and McDonald’s feltMarkets rise and fall, booms come and go, and the world keeps ticking. Ultimately, I believe observing megatrends, as difficult as they can be to spot, let alone fully comprehend, can yield insights into the advance of human society, which in turn could pave the way for many useful investment ...