Apple acquires video editing software company MotionVFX
AppleApple(US:AAPL) TechCrunch·2026-03-16 19:23

Group 1 - Apple has acquired MotionVFX, a company specializing in plugins and templates for Final Cut Pro, although the financial terms of the deal remain undisclosed [1] - MotionVFX has been focused on creating high-quality video editing tools for over 15 years, aligning its values with those of Apple [2] - The acquisition is expected to enhance Apple's competitive position against Adobe Premiere Pro and the Adobe Creative Cloud suite [3] Group 2 - MotionVFX offers subscription packages starting at $29 per month for access to its professional-grade video editing tools [3] - Apple's Creator Studio, launched in January, is a subscription bundle that includes access to various creative apps and aims to attract more subscribers [4] - In the last fiscal year, Apple's services segment accounted for over 26% of its revenue, a significant increase from 8.5% in 2015, highlighting the growth of its services business [6]