Lowe's Launches an Associate-Powered Home Maintenance Subscription Called HomeCare+ Nationwide

Core Insights - Lowe's has launched a new subscription service called HomeCare+, aimed at simplifying home maintenance for customers, available for $99 annually [1][2][3] Subscription Details - HomeCare+ includes two in-home visits per year, offering up to seven essential home maintenance services performed by Lowe's associates [2][5] - Services offered include light bulb replacement, smoke and carbon monoxide detector battery replacement, garage door lubrication, electric water heater flush, refrigerator water filter replacement, HVAC air filter replacement, and electric dryer vent cleaning [5] Customer Engagement and Loyalty - The service is designed to enhance the MyLowe's Rewards program, providing personalized benefits and experiences that evolve with customer needs [3][4] - Subscribers automatically receive Gold Status in the MyLowe's Rewards program, which includes benefits such as 1.5 points per dollar spent, fast and free delivery, member-only deals, and access to free member gifts [6] Market Reach and Availability - HomeCare+ will be available in over 75% of homes across the country, making it accessible to a wide customer base [1] - Gift cards for HomeCare+ will be introduced later this year, providing a way to support new homeowners and busy families [7] Company Overview - Lowe's Companies, Inc. is a FORTUNE® 100 home improvement company with over 1,700 stores and approximately 300,000 employees, serving around 16 million customer transactions weekly [9]