National Advertising Division Finds Certain Freshpet Claims Supported; Recommends “Human Grade” Claims be Discontinued

New York, NY, March 17, 2026 (GLOBE NEWSWIRE) -- In a Fast-Track SWIFT challenge brought by The Farmer’s Dog, BBB National Programs’ National Advertising Division found certain Freshpet, Inc. dog food claims supported, but recommended others suggesting that its dog food is “human grade” be discontinued. Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). The Farmer’s Dog and Freshpet compete in the fresh pet food market. Farmer’s D ...