Apple's 46% Land Grab: The North American Foldable Showdown Begins In H2 2026

According to Counterpoint Research, Apple could capture 46% of the North American foldable smartphone market in 2026—a staggering share for a product that doesn't yet exist. And that projection is already forcing rivals into defensive mode.The battle for foldables isn't coming. It's starting now.Rivals Are Repositioning Ahead Of LaunchThe shift is clear: OEMs are doubling down on book-type foldables—larger, productivity-focused devices that align more closely with what Apple is likely to launch. Samsung is ...