Digital Push Gains Pace: Is BEES Driving AB InBev's Incremental Value?

Key Takeaways AB InBev's BEES platform drives digital growth with $52.5B GMV, up 12% y/y.BUD sees BEES Marketplace GMV jump 61% to $3.5B, boosting margins and asset-light expansion.AB InBev captures 72% of revenues via digital platforms, strengthening efficiency and engagement.Anheuser-Busch InBev SA/NV (BUD) , alias AB InBev, is gaining meaningful traction with its digital transformation, with the BEES platform emerging as a critical driver of incremental value. The company’s push to digitize its vast ecos ...