Amazon(US:AMZN) CNET·2026-03-17 20:27Core Insights - Amazon is introducing new shipping options that allow for delivery within one or three hours to meet customer demand for faster service [1][2] Group 1: New Shipping Options - The one-hour delivery option is available in hundreds of cities across the US, while the three-hour option is live in over 2,000 areas [2] - More than 90,000 products will be available for these expedited shipping windows [2] Group 2: Pricing Structure - The cost for one-hour delivery is $19.99 for non-Prime members and $9.99 for Prime subscribers, while three-hour delivery costs $14.99 for non-Prime and $4.99 for Prime [3] Group 3: Operational Strategy - Amazon has established same-day delivery hubs close to metropolitan customers and prepares products for shipping within 15 minutes, utilizing warehouse robots [5] - The company believes that faster shipping will lead to increased sales, as quicker service enhances the likelihood of purchases [5] Group 4: Competitive Landscape - Other retailers, such as Walmart, are also enhancing their same-day delivery options or exploring ways to accelerate shipping times to compete with Amazon [6]