Meta will pay Instagram, TikTok and YouTube creators with big followings to post on Facebook

Core Insights - Meta has launched the Creator Fast Track program to attract top creators from TikTok and YouTube to Facebook, offering guaranteed payments and increased reach [1][2] - The program guarantees $1,000 monthly for creators with at least 100,000 followers and $3,000 for those with over a million followers on platforms like Instagram, TikTok, or YouTube [1] - The guaranteed payments will last for three months, but creators will gain access to Facebook's Content Monetization program and will continue to receive reach boosts indefinitely [2] Financial Impact - Meta paid nearly $3 billion to creators in 2025, marking a 35% increase from the previous year, with 60% of that amount allocated to Reels content [3] - The initiative aims to enhance original content on Facebook, addressing the platform's historical challenges in attracting creators compared to TikTok and YouTube [3]