Why Starbucks' expensive revamp might not win over a younger crowd

Core Viewpoint - Efforts to enhance customer experience at Starbucks, such as adding more comfortable seating, may not resonate with younger customers according to RBC analysts [1] Group 1 - The addition of comfier seats in Starbucks stores is part of a strategy to improve customer comfort [1] - RBC analysts suggest that these changes may not effectively attract younger demographics [1]