Labubu movie: Pop Mart and Sony announce feature film starring viral toys

Core Insights - Labubus are identified as the most popular toys from Pop Mart, contributing significantly to the company's product appeal [1] Product Appeal - The appeal of Labubus is largely attributed to their packaging in blind boxes, which creates an element of surprise for buyers as they do not know which specific Labubu they will receive until the package is opened [1]