Simply Good Foods upgraded by Jefferies on Quest brand’s momentum amid 'protein megatrend'

Simply Good Foods upgraded by Jefferies on Quest brand’s momentum amid 'protein megatrend' Proactive uses images sourced from Shutterstock Jefferies has upgraded shares of The Simply Good Foods Company (NASDAQ:SMPL), arguing that the company’s valuation does not fully reflect the strength of its Quest brand and broader exposure to growing demand for protein-focused products. The analysts see the company as well-positioned within the “protein megatrend,” with more than 85% of its sales tied to “Easy Prote ...