Bank of America's Digitization Initiatives Unlocking Revenue Growth

Key Takeaways Bank of America's digital engagement hit 30B interactions, with 94% of client activity now digital.BAC's Erica surpassed 3.2B interactions, supporting cross-selling across banking, lending and wealth.Digital ecosystem growth, including Zelle and CashPro, is driving fees and revenue expansion.Bank of America’s (BAC) push to embed artificial intelligence (AI) and digital tools deeper into its franchise is emerging as a meaningful revenue-growth lever, not just an efficiency story. Last year, its ...