Amazon Reportedly Planning Alexa-Focused Phone for Shopping and AI
AmazonAmazon(US:AMZN) CNET·2026-03-20 16:23

When Amazon introduced its first mobile phone, the Fire Phone, in 2014, it was so poorly received that the company stopped selling the device only a year later. According to Reuters, that's not stopping the retail giant from trying again.Amazon is reportedly developing a mobile device that would sync with its existing ecosystem of software and hardware, including Alexa-based smart hubs and its Prime Video TV service.The project is being referred to internally as "Transformer" and could still be in the early ...

Amazon Reportedly Planning Alexa-Focused Phone for Shopping and AI - Reportify