Costco makes investment that's great for members

It's not exactly a secret that a core part of Costco's business model is treating members well and making them feel valued. "The most important item we sell is the membership card," Costco CEO Ron Vachris told Fortune magazine in 2024. Costco also recognizes that if it wants to retain members, it needs to keep investing in ways to improve the customer experience. Many people are cutting back on spending in the wake of persistently elevated living costs. For some, a Costco membership isn't a given — it' ...