Lincoln Educational Services Investor Day: $850M Revenue, $150M EBITDA Target by 2030

Vice President of Marketing Scott Minder said the company’s marketing strategy is data-driven and designed to engage students early in the decision process through to enrollment. He described key channels including paid search (high-intent keywords), social and video platforms (YouTube, Instagram, TikTok), retargeting campaigns, and outbound communications through CRM tools, including email and SMS.The company also reiterated its emphasis on measurable outcomes. Management cited quality metrics used by accr ...