Amazon’s Prime Day Shift: Why Moving It to June Matters

Amazon Prime Day banner on cardboard box, symbolizing early sales event and e-commerce demand shift. Key Points Amazon is reportedly planning to move its flagship Prime Day event from its usual July slot into late June.  The move would pull a major revenue driver from Q3 into Q2, potentially setting up stronger near-term financial results at a time when investor sentiment has been under pressure. With concerns around AI spending, inflation and consumer demand weighing on the stock, this decision could ...