Was Warren Buffett’s Coca-Cola Investment a Mistake?

Quick Read Coca-Cola (KO) has generated 7,830% total returns since Buffett’s 1988-89 entry, outperforming PepsiCo (PEP) which delivered 6,485% over the same period, with Berkshire now holding 400 million Coca-Cola shares (9.3% of the company) generating over $200 million in annual dividends. Buffett’s 1988 pivot from Pepsi to Coca-Cola proved superior across multiple time horizons due to Coke’s status as a Dividend King with uninterrupted century-spanning payouts and superior compounding power. Have Y ...