OpenAI drops Sora, $1 billion Disney deal collapses amid shift to enterprise AI
DisneyDisney(US:DIS) BusinessLine·2026-03-25 02:45

On Monday evening, The Walt Disney Company and OpenAI teams were working together on a project linked to Sora, OpenAI’s AI video tool. Just 30 minutes after that meeting, the Disney team was blindsided with word that OpenAI was dropping the tool altogether, a person familiar with the matter said.OpenAI announced the move publicly on Tuesday.“It was a big rug-pull,” according to the person, who requested anonymity to discuss the matter.Shift in strategy hits Sora projectThe move is the first big step by the ...

OpenAI drops Sora, $1 billion Disney deal collapses amid shift to enterprise AI - Reportify