Hugo Barra's return to Meta 5 years after exit underscores Zuckerberg's AI urgency
During Hugo Barra's first stint at Meta — still known at the time as Facebook — he was a top executive in the virtual reality business. In the nearly five years he's been gone, Meta's obsession has moved away from VR and toward the latest industry craze: artificial intelligence. Meta brought back Barra this week as part of its recent effort to bulk up in AI and to avoid getting left behind by rivals like Google and OpenAI. Barra is returning along with his colleagues at Dreamer, which he co-founded in 2024. ...