楼市触底信号到来!杨惠妍启动碧桂园“老兵召回”计划
Sou Hu Cai Jing·2026-03-25 11:56

Group 1 - Country Garden has initiated a large-scale "Veteran Recall" plan by issuing a management policy for rehiring former employees, reversing its previous trend of significant workforce reduction [1][3] - The company previously reduced its workforce from over 130,000 to 18,000 employees, a cut of more than 85%, due to financial pressures and a downturn in the real estate market starting in 2021 [3][4] - By 2026, Country Garden's debt risks are expected to ease, necessitating the return of experienced personnel to support over 2,000 projects across the country [3][10] Group 2 - The recall program is open to all former employees without restrictions on the duration of their departure, including those who left after the 2022 workforce optimization [4][7] - Key positions targeted for recall include engineering management, project development, marketing operations, cost control, and regional operations, all critical for project delivery and sales [7][8] - The company has streamlined the hiring process for returning employees and offers competitive compensation, including maintaining previous salary levels for core staff and additional incentives for scarce positions [7][9] Group 3 - The decision to recall former employees rather than hire new ones is driven by the need for experienced personnel who understand project management and the company's operational standards [8][9] - The real estate industry is shifting from a focus on expansion to stable operations, emphasizing the importance of experienced staff who can effectively manage projects and deliver results [8][10] - The overall recruitment demand in the real estate sector has increased by over 60% compared to the same period last year, indicating a recovery in the market [11][12]

COUNTRY GARDEN-楼市触底信号到来!杨惠妍启动碧桂园“老兵召回”计划 - Reportify