The Tesla Brand Has Hit A Bottom — And It Has An Elon Musk Problem

The contrast is stark — and increasingly hard to ignore. • What’s next for TSLA stock?Tesla: Category Leader To Perception LaggardThe report doesn't mince words: "Tesla remains at the bottom of the pack," while "Toyota and Honda continue to lead on brand positivity and trust."Despite near-universal recognition, Tesla posts a brand positively score of -4 (versus +20 and +16, respectively) and a brand trust score of -8 (versus +26 and +20, respectively), placing it behind both legacy automakers and newer EV p ...