Morgan Stanley has a stark message for investors in Apple stocks

Morgan Stanley just published survey data that makes a strong case for owning Apple (AAPL) stock. The firm's AlphaWise Global Smartphone Survey was released March 22. It shows iPhone upgrade intentions hitting an all-time survey high. The data support the bank's above-consensus iPhone forecast. Morgan Stanley keeps its overweight rating and $315 price target unchanged. The stock closed at $247.99 on March 20. That target implies roughly 27% upside from that level. What the survey found The headline numb ...