Zillow Preview gains rapid momentum as dozens of new brokerages sign on

Core Insights - Zillow Preview is gaining rapid momentum with 24 additional brokerages signing on to bring pre-market home listings to the public on Zillow and Trulia, indicating a shift towards transparency in the real estate market [1][2] Group 1: Adoption and Industry Response - The rapid adoption of Zillow Preview reflects increasing demand for a consumer-first approach to sharing pre-market listings, with new partners joining established firms like Keller Williams and REMAX [2] - Zillow Preview allows listing agents to access Zillow's audience of 235 million average monthly unique users, significantly enhancing visibility for listings [3] - The initiative is seen as a response to brokerages' desire for early marketing options that are public and transparent, aligning with market trends [4] Group 2: Benefits and Features - Zillow Preview provides listing agents with elevated placement in search results, allowing motivated buyers to discover homes earlier, potentially increasing revenue for agents through shared fees from Zillow [3] - The program is designed to work within MLS frameworks, ensuring compliance with local rules while promoting broader visibility for listings [7] - Brokerages believe that full market exposure leads to better outcomes for both buyers and sellers, emphasizing the importance of maximizing exposure rather than limiting it [6][10] Group 3: Strategic Partnerships - Engel & Völkers and Leading Real Estate Companies of the World® highlight the importance of Zillow's reach in maximizing visibility and results for their clients [6] - Partnerships with brokerages like Samson Properties and Vanguard Properties emphasize the commitment to transparency and compliance with MLS rules while enhancing marketing strategies [10]