Sou Hu Cai Jing·2026-03-25 18:55Group 1 - The international gold price has experienced its largest weekly decline since 1983, with domestic gold jewelry prices falling for nine consecutive days [1][5] - Chow Tai Fook, a major jewelry retailer, has halted its planned price increase due to the declining gold prices, creating a dilemma as it risks alienating both new and existing customers [1][5] - The international gold price dropped from a historical peak of $5,596 per ounce, with a weekly decline exceeding 10%, while Chow Tai Fook's gold price fell from 1,608 RMB per gram to 1,375 RMB per gram over 23 days, erasing all gains made since the beginning of the year [9] Group 2 - Consumer sentiment has shifted, with buyers who rushed to purchase gold before the price increase now facing significant losses, with some reporting losses of up to 100,000 RMB [3][5] - The market for gold has changed, with a notable absence of "buying the dip" customers, as many are now hesitant to invest in gold due to a lack of confidence [11] - The ongoing geopolitical tensions in the Middle East have not led to the expected surge in gold buying, indicating a shift in market logic and consumer behavior regarding gold investments [13]