3 6 Ke·2026-03-26 03:15Core Viewpoint - The company delivered a strong performance in H2 2025, exceeding expectations, driven by aggressive channel strategies and growth in both packaged water and tea beverage segments [1][15]. Packaged Water Business - In H2 2025, the packaged water segment achieved revenue of 9.27 billion RMB, a year-on-year increase of 25%, with further acceleration in growth compared to H1 2025 [2][17]. - The company implemented a "ten thousand boxes display" strategy, enhancing control over terminal displays and increasing the proportion of red bottle water in revenue to approximately 82% [3][17]. - The operating profit margin for packaged water reached a record high of 39.4% [3][17]. Tea Beverage Business - The tea beverage segment generated revenue of 11.5 billion RMB in H2 2025, marking a year-on-year growth of 38.4%, officially surpassing packaged water to become the largest growth driver for the company [4][20]. - The company expanded its product offerings by introducing hot drink cabinets nationwide, transforming traditional cold tea products into winter hot beverage options [5][20]. - Despite a slight decrease in operating profit margin to 47.7% due to promotional activities, tea remains the most profitable segment for the company [6][20]. Functional Beverages & Juice - Functional beverages saw a revenue increase of 20% year-on-year, benefiting from accelerated distribution of electrolyte water and product upgrades [6][22]. - Juice revenue grew by 33%, with the introduction of 1L family-sized packaging contributing to the expansion of consumption scenarios [6][22]. Gross Margin Improvement - The company's gross margin increased by 3.4 percentage points to 60.7%, supported by low raw material costs and the growth of high-margin products [6][26]. Operating Leverage and Profitability - The company reduced ineffective advertising expenses, shifting to new media channels, resulting in a sales expense ratio decline to 17.8%, a record low [7][28]. - The net profit margin reached 30.6%, exceeding market expectations [7][28].